Brand Anthem Series

Young Life

Young Life asked us to create four brand anthem videos to excite and engage students for their 2024 summer camps. We built a dedicated production team and worked closely with Young Life throughout the process, crafting dynamic, cinematic videos that capture the heart of the camp experience.

Crafting a Cinematic Experience for Young Life

When Young Life approached us to produce four brand anthem videos for their 2024 summer camps, we saw an opportunity to bring a bold, cinematic take to their storytelling. The original scripts were strong, but we reworked them to be more dynamic, visually driven, and emotionally impactful, ensuring they aligned with Young Life’s mission while engaging students on a deeper level.

Bringing the Vision to Life

Filming took place across the Nashville area, incorporating a mix of local shoots and nationwide footage from Young Life camps to authentically capture the energy and excitement of the camp experience. We enhanced every scene with dynamic lighting, immersive sound design, and VFX, creating a polished, high-energy final product. To tie everything together, we brought in a professional voice-over actor, whose tone and delivery gave the videos an extra layer of warmth, excitement, and authenticity.

Inspiring Students Through Storytelling

The final videos weren’t just promotional—they were crafted to ignite excitement and anticipation among students heading to camp. By blending powerful storytelling with high-quality production, we created anthem videos that connect emotionally, visually, and spiritually, setting the stage for an unforgettable summer.