BlackSteel
Blacksteel USA at SHOT Show 2025
Blacksteel USA wanted a standout booth backdrop for SHOT Show 2025—something that would draw in attendees and showcase their latest products and distribution opportunities. To bring their vision to life, we designed the backdrop in 3D using Octane, creating a hyper-realistic visual that highlighted their precision-engineered handgun grip. Along with multiple backdrop concepts, table and display signage designs, we also consulted with a 3D artist they hired to develop a holographic animation, adding a cutting-edge touch to their booth. The result? A visually striking display that captured attention, told their brand story, and helped sell their latest innovation.
The results were rocket-ish
Based on the research, we created wireframes to map out the new website's layout and navigation. These wireframes were then reviewed and refined with the company's stakeholders to ensure they aligned with the company's goals and objectives.
Design
With the wireframes as a guide, we got to work on the design of the website.
We kept the design clean and modern with a focus on making it easy for users to navigate and find the information they need.
We also incorporated the company's branding to give the website a cohesive look and feel.
Webflow Development
With the design complete, I moved on to development using Webflow. This allowed us to create a responsive website that looks and functions great on all devices. We also integrated various features such as a contact form and live chat to make it easy for users to connect with the company.
Final
The end result was a website that was easy to navigate and provided a great user experience. The website received positive feedback from users and the company saw an increase in user engagement and conversions.
In conclusion, with a little bit of research, wireframing, design, and Webflow development magic, XYZ's website went from being a maze to a smooth experience for users.
